You've probably heard that the money is in the list. This can't be said enough because it's entirely true. If you build a list of prospects and customers, you have a way to tap into more traffic and sales anytime you want.
The traditional way was through e-mail marketing, where you'd build an e-mail list with an autoresponder that you would then send out e-mails to whenever you had a promotion, an update, a new sale, etc. going on. There's nothing wrong with this. In fact, you'd be dumb not
